Author: Saul Reeves

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Productivity is easier said than done. There are days when you can’t seem to find your groove and every task becomes difficult to finish. But since your deadlines won’t wait on you to be inspired again, you need to find ways to stay consistently productive without burning yourself out. Here are five simple hacks to make that possible:

  • Start and end your day right.

Studies have proven that lack of sleep is one of the biggest productivity killers. So if you want to be productive every day, you need to invest in your sleep, which means having a good bed, buying the right pure linen sheets in Australia, and creating a room that’s ideal for rest and relaxation. 

  • Create a list of your three most important tasks.

You hear this tip a lot: create a list of the things you need to do. While it works for a lot of people, you could be one of those who would easily feel overwhelmed just looking at your list. So instead of writing everything, try to write only the three most important tasks of your day. Be specific about these tasks and focus on accomplishing them before the day ends. 

  • Don’t spend too much time on quick tasks.

You can’t avoid quick tasks from popping up throughout your day, but you don’t have to waste so much of your time on them. The rule here is to stop only for tasks that you can accomplish within two minutes. If it takes longer than that, add the task to your list and finish it later. 

  • Set a time for checking emails.

It’s easy to waste an hour or more just checking dozens of emails. But if you really want to be productive, you have to choose two times a day dedicated to checking, responding and organising emails. It could be before you take your lunch and before you wrap up your workday. This way, you can focus on more important tasks without getting distracted by emails. 

  • Find ways to avoid possible distractions.

According to research, it takes at least 23 minutes and 15 seconds to regain focus once you are interrupted by your task. If you need full concentration for a task, close the door to your office or put a note saying that you can’t cater to anyone for now because you’re busy. You should also keep your desk neat and tidy to avoid any distractions. Make it a habit to tidy up your desk for a  few minutes every day before you leave the office and only keep items that you need for your task to avoid any stress.

Being productive is about building habits that will help you avoid unnecessary distractions so you can focus on accomplishing tasks that really matter. This also allows you to get some free time to relax and get a good night’s sleep. So if you really want to be productive, commit yourself to it and follow these steps religiously until they become natural to you. 


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When it comes to online advertising, one of the most sought-after marketing techniques is Pay Per Click (PPC) advertising. 

Google’s concept is pretty groundbreaking yet simple: it advertises websites through ads through Google AdWords. Every time a user clicks on that ad, advertisers pay Google a certain sum of money. 

This strategy has been widely adopted by many companies and websites through exceptional PPC campaigns. A good PPC campaign will not only help a business gain traction online but also improve its revenue in the long run. 

If you are thinking of delving into the PPC world this year, here are some tips you need to follow:  

Know your goals.

You need to define your goals first before you go running after them. These goals should serve as the foundation of your marketing strategies, as they can help streamline your campaign by basing it on your company’s specific needs.

Choose a platform for your campaign. 

Google Ads is one of the most popular platforms for a PPC campaign, but it is not the only one. There are other options out there that can be suitable for your campaign. When choosing a platform, you should do so on the basis of compatibility and objectives. Just because a certain platform is popular doesn’t mean it’s the perfect one for you. You need to consider whether it fits your company’s needs or not.

Select a bidding strategy.

You can select from a variety of bidding strategies, some of which are conversion-based, click-based, impression-based, views, or even interaction-based. Not one strategy is better than the others; it all depends on what your requirements are as a company. 

Determine a specific budget.

In a campaign, the budget will often determine a lot of factors. For instance, a budget can determine the limit of clicks as well as the time range of display of the ads. Google Ads allows you to impose a daily limit in terms of payments for the ads, while on platforms such as Facebook and Twitter, you need to choose the increments of your ad’s payments.

Select the kind of ad you want.

Similar to the process of selecting bidding strategies, there are many options you can choose from when it comes to selecting ads. Some examples are display ads, search ads, application ads, video ads, and many others. Choose the specific ad that you think will work best for your campaign. You can even choose a combination of types, so as to get the most impact. 

The above-mentioned are just a few tips you can follow to get the best results in your PPC campaign this year. If you are in doubt of your capabilities, seek help from an AdWords management agency. PPC can be too technical for someone who is not familiar with it, so it is best to just let the experts deal with your campaigns. 


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No matter how long it’s been, search engine optimisation keeps on surprising businesses and marketers each year. So with a new decade beginning, you can expect SEO to throw in a few extra surprises that will keep any SEO company on its toes including these five SEO strategies that should be part of your campaign this year:

Optimised content

Bill Gates already declared it and it still holds to this day: content is king. High quality, optimised content is at the core of every successful SEO campaign, as it affects everything from the links that you build to the structure of your website. So if you haven’t done it yet, make sure that you know how to write good quality content or hire people who can do the writing for you.

Voice search

There was a time when voice search was only a Google experiment. But now, there are about 29% of Austalia’s adult population that adopts to smart speakers, with Google Home establishing 68% share in the market. People will rely heavily on these smart speakers to get information and even go shopping, so you need to start thinking about how you can adapt voice search as part of your SEO campaign.

Featured snippets

This year, you’re not just aiming for the top spot on organic search results, but you’re rooting for that featured snippet position, which according to a study done by Ahref is getting more traffic than the top search result. 

A featured snippet is a summarised answer to a search query that Google displays on top of a SERP result. So if you want to get that prime real estate in search results, you have to start using question-based keywords and queries. It also pays to seek help from specialists like  Vine Digital to ensure you get it right from the first try. 


Google launched the new BERT (Bidirectional Encoder Representations from Transformers) algorithm in 2019 and it got SEO experts curious to find out more about how to optimise for BERT. But according to experts, it’s more important to focus on how to embrace user-focused optimisation, which includes having intent in content delivery. You need to think about your target audience when writing content and not just write about something that he might search for. This means going above and beyond in finding out what the audience is expecting from you.


People love video and so does Google. Research reveals that video is 50 times more likely to be on the first page of SERPs than a web page using only plain text. So aside from writing good content, it would be smart to create YouTube videos that will help leverage your content and make it easier to consume.  


Even the most seasoned SEO experts still admit to not having a full understanding of SEO. But you don’t have to know everything about it to be successful in your campaigns. The trick here is to adapt to new trends while still following the core principles of SEO.

Find out more about SEO here.

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There is nothing quite like going home to a place that looks and feels like you. But no matter how perfect your house is when you first moved in, there would come a time when a renovation becomes inevitable. And when it does, you need to make the right choices to make sure that you get the best outcome from your investment.

Start with a game plan.

Whether you’re working with an interior designer or not, a plan can save you from costly mistakes and wrong decisions that could ruin your house instead of improve it. Even the best interior designers always have a plan in mind where they think about the aesthetic of the home, prioritise what needs to be done, and pick out existing pieces from the home before buying anything that could end up getting wasted. Ask yourself key questions before you start with the renovation.

Think about the current look of your home.

Your home is already your style, so you don’t have to change much about it. When renovating your home, make sure that you work around what’s already there. Interior designer Blainey North followed the same philosophy when she renovated her home: “We did a very quick renovation about five years ago, which really was inspired by the building, which was done circa 1910. So I wanted to reference that period a little bit and just make the interior feel like it had almost come out of that time, but with a little bit of my own twist which is a bit more ‘fashion’.”

Gather inspirations from different sources.

To help you come up with the right aesthetics for your modern home, it would help to do some research and gather inspiration from websites like Pinterest and other magazines where you can see photos of different areas of the house that you can use as peg for your own renovation. You can also check Beauticate for tips from top interior designers and other authorities in home renovations. Gather all the images that you like and put them together to create the look and feel that you want for your home.

Know where to put your money.

Unless you have an unlimited budget for renovating your home, you need to know where to put your money for this project by pointing out where to start first. Think about which parts of your house needs the most improvement and focus on that. If you’re working with limited resources, experts advise that you do it one space at a time. This way, the project doesn’t feel overwhelming to you and your pocket. And you can focus your energy on one space at a time to make sure everything is done according to your liking.

A home renovation project is a huge investment, so it pays to take the right steps to make sure you get the results that you want. No matter what your budget is, following these tips can give you a good headstart with your project.

Arc Training business courses Sydney has become hugely popular over the course of the last few years – and it’s easy to see why. More people want to get into business one way or another and there is a real need for higher education. Remember, while you can start from the bottom and work your way up the ladder, a lot of people are looking at the type of qualifications and certifications employees have. Even if you’re starting a business of your own, you may need some businesses courses to help push your career along, read more about business courses at So, why choose postage graduate business courses and can they really benefit you?

Why Opt For Post Graduate Business Courses?

Businesses always look at an employee’s history – more often than not, their education – and they prefer to see someone who’s invested in their career. Of course, employers don’t always say they will hire those with post graduate courses and those with bachelor degrees, but essentially, that’s what they’re looking for. Why is that? They don’t have to pay for future training and they’re getting a skilled employee. However, opting for a post graduate business course can be a smart idea. You can take Arc Training business courses Sydney and get additional qualifications that can help you in your career.

Beneficial For Those Who Want To Advance Their Careers

You’re not sure of Arc Training business courses Sydney, but this about what they can mean to your career. Employers want to find individuals that offer their business the best potential to succeed, and if you can show what you’re worth, you may be more likely to get employment. What is more, you can climb the ladder as you gain experience because you have already the necessary qualifications in place. That’s essential for most businesses and it’s going to make life far easier for you in the long-term.

Post Graduate Business Courses

Where to Take a Business Course?

There are a variety of outlets to consider taking post graduate business courses; you can try a traditional classroom and go to a college or university to undertake the course or go online. Online business courses are extremely popular and have become highly sought after for millions. Why is that? It’s an easier way to learn at times. For those who need a little more flexibility, online courses are beneficial and can offer a more relaxed way of learning, which might be more suited to some students. Taking Arc Training business courses Sydney can be fantastic and very useful for those who want to give their career every here to read more about business courses.

Advance Your Knowledge

A lot of people are worried they’re taking too many courses and will end up over-qualified for their next job. It’s a concern, but you can’t let that hold your back. Post graduate business courses are essential for those who need to enhance their careers and who also want to give their careers every opportunity. Success is possible and while you might find yourself frustrated with many business courses, they can help. Why not look at Arc Training business courses Sydney and see if they can help your business potential.

Thinking about taking Arc Training business courses Sydney, but not sure they’re suitable for you? To be honest a lot of people love the idea of an online business course, but aren’t always sure it’s right for them – or needed. It’s tough because when you’re trying to create a business of your own, you want to put your best foot forward and succeed in all you do. However, when you have limited business knowledge, the odds can be stacked against you. So, is it worth taking a small business course? How can you learn to succeed in a business by taking a business course?

Building Business Knowledge and Know-How

What do you know about business? When you have limited knowledge, it’s ideal to look at business courses. Why is that? Anyone can have a great business idea, but starting and running a successful business is completely different. You can’t always rely on the ideas you have, you actually have to put things into practice and that’s where things can fall flat. However, there are ways to learn to succeed with your own business – by taking a small online business course. The courses can allow you to expand your knowledge and basic business know-how. That’s essential and Arc Training business courses Sydney can be so useful more about business courses at

Small Business Course: Learning to Succeed With Your Own Business

Getting an Idea of Business Operations

While a business course can’t tell you how to run a business exactly, it can help you to understand the basic premise of a business. For example, you can learn the basics of accounting, budgeting and e-commerce, amongst many other things. That’s why Arc Training business courses Sydney are useful. Taking small online business courses can be a smart idea for those who want to succeed in business, but whose knowledge limited. If you don’t know much about organising a business or the accounting side then it’s beneficial to get an idea of those here to read more about boosting your business skills.

Use Online Businesses to Learn At Your Leisure

Online business courses are necessary for those who want to create a business, but know very little. Of course, you don’t need business courses to have a successful business, but it’s far tougher to break into the industry. Why is that? You may not know enough about running a business to push forward. Do you know much about marketing and running an e-commerce business? That’s why online courses are ideal as you can take a small business course that covers those things. With Arc Training business courses Sydney you can cover more ground than before.

Consider Small Business Courses

Business courses are versatile and extremely useful for those interested in setting up a small company of their own. Unfortunately, it’s tough to make it in the business world as the competition is fierce and you really need to know as much as humanly possible. Small or short business courses can be ideal for most people as they give you more freedom to learn and build your business. Why not use Arc Training business courses Sydney and see how they can help your business?

Business courses Sydney is essential for those who want to start a new career. However, a lot of people are put off attending classes at a traditional school for one reason or another. It’s frustrating because you have the skills; you just need to put them to good use. For some, the idea of going back to school frightens them and they don’t like the whole concept of having to sit in the classroom for hours at a time. With online courses, they are somewhat different and could open the door to a world of potential, click here to read more about business courses. So, what’s so great about online business courses?

Flexibility of Studying

Online business courses Sydney are ideal for those who need a little more flexibility when it comes to their studies. For instance, it’s not always easy to commit to a regular class three or four times a week, even if they’re for an hour or two! Unfortunately, there are also other commitments to work around such as work and family life, and it’s a nightmare to try and attend class. With online classes, it’s completely different because you no longer have to worry about rushing off to attend class. You can study at home with all the flexibility you require. read more on the advantages of online classes at

What is great about Online Business Courses

More Choice Available

Colleges and learning institutes near you may not have as many courses available as online colleges. For example, you live in a small town or city and the local colleges and universities don’t have the business course you want to take, does that mean you have to look for another course? Well, it would unless you’re willing to travel far to the next college to get on the course. However, with online business courses Sydney there’s no worry about not being able to reach the course. If one college doesn’t offer the course, another can and it’s useful for those who don’t want to miss out. Having more options available can make the difference between starting your business career successfully and falling short.

No Added Pressure

Online courses offer a relaxed studying environment for thousands. While you have to follow the course and undertake all necessary lessons, you can do so at your own pace and leisure. What is more, you can find it’s a lot easier to study because there’s no added pressure. That’s important because there’s always added pressure for those who take a course or class. Also, there is pressure to do well and get ahead of all others in the class, but with online business courses Sydney, there is no real need to worry about being so competitive. That’s essential for a host of reasons and it’s the smart way to study and learn.

At-Home Learning Is the Future

While most people love to attend a regular or traditional class, it’s not always possible. It’s frustrating for some, but there is a new way to learn – online – and while it’s not for everyone, it does offer a lot of potential. Online studying enables people to go back to school and increase their potential for advancing their career. Online business courses are fantastic and extremely versatile too. Why not look at online business courses Sydney and see if they’re right for you?