Uncategorized

Post thumbnail

Productivity is easier said than done. There are days when you can’t seem to find your groove and every task becomes difficult to finish. But since your deadlines won’t wait on you to be inspired again, you need to find ways to stay consistently productive without burning yourself out. Here are five simple hacks to make that possible:

  • Start and end your day right.

Studies have proven that lack of sleep is one of the biggest productivity killers. So if you want to be productive every day, you need to invest in your sleep, which means having a good bed, buying the right pure linen sheets in Australia, and creating a room that’s ideal for rest and relaxation. 

  • Create a list of your three most important tasks.

You hear this tip a lot: create a list of the things you need to do. While it works for a lot of people, you could be one of those who would easily feel overwhelmed just looking at your list. So instead of writing everything, try to write only the three most important tasks of your day. Be specific about these tasks and focus on accomplishing them before the day ends. 

  • Don’t spend too much time on quick tasks.

You can’t avoid quick tasks from popping up throughout your day, but you don’t have to waste so much of your time on them. The rule here is to stop only for tasks that you can accomplish within two minutes. If it takes longer than that, add the task to your list and finish it later. 

  • Set a time for checking emails.

It’s easy to waste an hour or more just checking dozens of emails. But if you really want to be productive, you have to choose two times a day dedicated to checking, responding and organising emails. It could be before you take your lunch and before you wrap up your workday. This way, you can focus on more important tasks without getting distracted by emails. 

  • Find ways to avoid possible distractions.

According to research, it takes at least 23 minutes and 15 seconds to regain focus once you are interrupted by your task. If you need full concentration for a task, close the door to your office or put a note saying that you can’t cater to anyone for now because you’re busy. You should also keep your desk neat and tidy to avoid any distractions. Make it a habit to tidy up your desk for a  few minutes every day before you leave the office and only keep items that you need for your task to avoid any stress.

Being productive is about building habits that will help you avoid unnecessary distractions so you can focus on accomplishing tasks that really matter. This also allows you to get some free time to relax and get a good night’s sleep. So if you really want to be productive, commit yourself to it and follow these steps religiously until they become natural to you. 

 

Post thumbnail

When it comes to online advertising, one of the most sought-after marketing techniques is Pay Per Click (PPC) advertising. 

Google’s concept is pretty groundbreaking yet simple: it advertises websites through ads through Google AdWords. Every time a user clicks on that ad, advertisers pay Google a certain sum of money. 

This strategy has been widely adopted by many companies and websites through exceptional PPC campaigns. A good PPC campaign will not only help a business gain traction online but also improve its revenue in the long run. 

If you are thinking of delving into the PPC world this year, here are some tips you need to follow:  

Know your goals.

You need to define your goals first before you go running after them. These goals should serve as the foundation of your marketing strategies, as they can help streamline your campaign by basing it on your company’s specific needs.

Choose a platform for your campaign. 

Google Ads is one of the most popular platforms for a PPC campaign, but it is not the only one. There are other options out there that can be suitable for your campaign. When choosing a platform, you should do so on the basis of compatibility and objectives. Just because a certain platform is popular doesn’t mean it’s the perfect one for you. You need to consider whether it fits your company’s needs or not.

Select a bidding strategy.

You can select from a variety of bidding strategies, some of which are conversion-based, click-based, impression-based, views, or even interaction-based. Not one strategy is better than the others; it all depends on what your requirements are as a company. 

Determine a specific budget.

In a campaign, the budget will often determine a lot of factors. For instance, a budget can determine the limit of clicks as well as the time range of display of the ads. Google Ads allows you to impose a daily limit in terms of payments for the ads, while on platforms such as Facebook and Twitter, you need to choose the increments of your ad’s payments.

Select the kind of ad you want.

Similar to the process of selecting bidding strategies, there are many options you can choose from when it comes to selecting ads. Some examples are display ads, search ads, application ads, video ads, and many others. Choose the specific ad that you think will work best for your campaign. You can even choose a combination of types, so as to get the most impact. 

The above-mentioned are just a few tips you can follow to get the best results in your PPC campaign this year. If you are in doubt of your capabilities, seek help from an AdWords management agency. PPC can be too technical for someone who is not familiar with it, so it is best to just let the experts deal with your campaigns. 

 

Post thumbnail

No matter how long it’s been, search engine optimisation keeps on surprising businesses and marketers each year. So with a new decade beginning, you can expect SEO to throw in a few extra surprises that will keep any SEO company on its toes including these five SEO strategies that should be part of your campaign this year:

Optimised content

Bill Gates already declared it and it still holds to this day: content is king. High quality, optimised content is at the core of every successful SEO campaign, as it affects everything from the links that you build to the structure of your website. So if you haven’t done it yet, make sure that you know how to write good quality content or hire people who can do the writing for you.

Voice search

There was a time when voice search was only a Google experiment. But now, there are about 29% of Austalia’s adult population that adopts to smart speakers, with Google Home establishing 68% share in the market. People will rely heavily on these smart speakers to get information and even go shopping, so you need to start thinking about how you can adapt voice search as part of your SEO campaign.

Featured snippets

This year, you’re not just aiming for the top spot on organic search results, but you’re rooting for that featured snippet position, which according to a study done by Ahref is getting more traffic than the top search result. 

A featured snippet is a summarised answer to a search query that Google displays on top of a SERP result. So if you want to get that prime real estate in search results, you have to start using question-based keywords and queries. It also pays to seek help from specialists like  Vine Digital to ensure you get it right from the first try. 

BERT

Google launched the new BERT (Bidirectional Encoder Representations from Transformers) algorithm in 2019 and it got SEO experts curious to find out more about how to optimise for BERT. But according to experts, it’s more important to focus on how to embrace user-focused optimisation, which includes having intent in content delivery. You need to think about your target audience when writing content and not just write about something that he might search for. This means going above and beyond in finding out what the audience is expecting from you.

Video

People love video and so does Google. Research reveals that video is 50 times more likely to be on the first page of SERPs than a web page using only plain text. So aside from writing good content, it would be smart to create YouTube videos that will help leverage your content and make it easier to consume.  

 

Even the most seasoned SEO experts still admit to not having a full understanding of SEO. But you don’t have to know everything about it to be successful in your campaigns. The trick here is to adapt to new trends while still following the core principles of SEO.

Find out more about SEO here.

Post thumbnail

There is nothing quite like going home to a place that looks and feels like you. But no matter how perfect your house is when you first moved in, there would come a time when a renovation becomes inevitable. And when it does, you need to make the right choices to make sure that you get the best outcome from your investment.

Start with a game plan.

Whether you’re working with an interior designer or not, a plan can save you from costly mistakes and wrong decisions that could ruin your house instead of improve it. Even the best interior designers always have a plan in mind where they think about the aesthetic of the home, prioritise what needs to be done, and pick out existing pieces from the home before buying anything that could end up getting wasted. Ask yourself key questions before you start with the renovation.

Think about the current look of your home.

Your home is already your style, so you don’t have to change much about it. When renovating your home, make sure that you work around what’s already there. Interior designer Blainey North followed the same philosophy when she renovated her home: “We did a very quick renovation about five years ago, which really was inspired by the building, which was done circa 1910. So I wanted to reference that period a little bit and just make the interior feel like it had almost come out of that time, but with a little bit of my own twist which is a bit more ‘fashion’.”

Gather inspirations from different sources.

To help you come up with the right aesthetics for your modern home, it would help to do some research and gather inspiration from websites like Pinterest and other magazines where you can see photos of different areas of the house that you can use as peg for your own renovation. You can also check Beauticate for tips from top interior designers and other authorities in home renovations. Gather all the images that you like and put them together to create the look and feel that you want for your home.

Know where to put your money.

Unless you have an unlimited budget for renovating your home, you need to know where to put your money for this project by pointing out where to start first. Think about which parts of your house needs the most improvement and focus on that. If you’re working with limited resources, experts advise that you do it one space at a time. This way, the project doesn’t feel overwhelming to you and your pocket. And you can focus your energy on one space at a time to make sure everything is done according to your liking.

A home renovation project is a huge investment, so it pays to take the right steps to make sure you get the results that you want. No matter what your budget is, following these tips can give you a good headstart with your project.