When it comes to online advertising, one of the most sought-after marketing techniques is Pay Per Click (PPC) advertising.
Google’s concept is pretty groundbreaking yet simple: it advertises websites through ads through Google AdWords. Every time a user clicks on that ad, advertisers pay Google a certain sum of money.
This strategy has been widely adopted by many companies and websites through exceptional PPC campaigns. A good PPC campaign will not only help a business gain traction online but also improve its revenue in the long run.
If you are thinking of delving into the PPC world this year, here are some tips you need to follow:
Know your goals.
You need to define your goals first before you go running after them. These goals should serve as the foundation of your marketing strategies, as they can help streamline your campaign by basing it on your company’s specific needs.
Choose a platform for your campaign.
Google Ads is one of the most popular platforms for a PPC campaign, but it is not the only one. There are other options out there that can be suitable for your campaign. When choosing a platform, you should do so on the basis of compatibility and objectives. Just because a certain platform is popular doesn’t mean it’s the perfect one for you. You need to consider whether it fits your company’s needs or not.
Select a bidding strategy.
You can select from a variety of bidding strategies, some of which are conversion-based, click-based, impression-based, views, or even interaction-based. Not one strategy is better than the others; it all depends on what your requirements are as a company.
Determine a specific budget.
In a campaign, the budget will often determine a lot of factors. For instance, a budget can determine the limit of clicks as well as the time range of display of the ads. Google Ads allows you to impose a daily limit in terms of payments for the ads, while on platforms such as Facebook and Twitter, you need to choose the increments of your ad’s payments.
Select the kind of ad you want.
Similar to the process of selecting bidding strategies, there are many options you can choose from when it comes to selecting ads. Some examples are display ads, search ads, application ads, video ads, and many others. Choose the specific ad that you think will work best for your campaign. You can even choose a combination of types, so as to get the most impact.
The above-mentioned are just a few tips you can follow to get the best results in your PPC campaign this year. If you are in doubt of your capabilities, seek help from an AdWords management agency. PPC can be too technical for someone who is not familiar with it, so it is best to just let the experts deal with your campaigns.