No matter how long it’s been, search engine optimisation keeps on surprising businesses and marketers each year. So with a new decade beginning, you can expect SEO to throw in a few extra surprises that will keep any SEO company on its toes including these five SEO strategies that should be part of your campaign this year:
Bill Gates already declared it and it still holds to this day: content is king. High quality, optimised content is at the core of every successful SEO campaign, as it affects everything from the links that you build to the structure of your website. So if you haven’t done it yet, make sure that you know how to write good quality content or hire people who can do the writing for you.
There was a time when voice search was only a Google experiment. But now, there are about 29% of Austalia’s adult population that adopts to smart speakers, with Google Home establishing 68% share in the market. People will rely heavily on these smart speakers to get information and even go shopping, so you need to start thinking about how you can adapt voice search as part of your SEO campaign.
This year, you’re not just aiming for the top spot on organic search results, but you’re rooting for that featured snippet position, which according to a study done by Ahref is getting more traffic than the top search result.
A featured snippet is a summarised answer to a search query that Google displays on top of a SERP result. So if you want to get that prime real estate in search results, you have to start using question-based keywords and queries. It also pays to seek help from specialists like Vine Digital to ensure you get it right from the first try.
Google launched the new BERT (Bidirectional Encoder Representations from Transformers) algorithm in 2019 and it got SEO experts curious to find out more about how to optimise for BERT. But according to experts, it’s more important to focus on how to embrace user-focused optimisation, which includes having intent in content delivery. You need to think about your target audience when writing content and not just write about something that he might search for. This means going above and beyond in finding out what the audience is expecting from you.
People love video and so does Google. Research reveals that video is 50 times more likely to be on the first page of SERPs than a web page using only plain text. So aside from writing good content, it would be smart to create YouTube videos that will help leverage your content and make it easier to consume.
Even the most seasoned SEO experts still admit to not having a full understanding of SEO. But you don’t have to know everything about it to be successful in your campaigns. The trick here is to adapt to new trends while still following the core principles of SEO.
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